{"id":9634,"date":"2019-12-17T18:11:52","date_gmt":"2019-12-17T17:11:52","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=9634"},"modified":"2025-04-25T20:48:15","modified_gmt":"2025-04-25T18:48:15","slug":"why-color-matters-in-product-packaging-design","status":"publish","type":"post","link":"\/blog\/why-color-matters-in-product-packaging-design\/","title":{"rendered":"Why Color Matters in Product Packaging Design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-9635\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/12\/1-envato.jpg\" alt=\"\" width=\"620\" height=\"500\" srcset=\"\/blog\/wp-content\/uploads\/2019\/12\/1-envato.jpg 620w, \/blog\/wp-content\/uploads\/2019\/12\/1-envato-300x242.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">While walking through a store, customers only get to see your <\/span><b>product packaging design<\/b><span style=\"font-weight: 400;\">. That\u2019s it. According to recent research, shoppers make their purchasing decision within eight seconds; that\u2019s the chance you get to catch their eye. Color plays a major part at this moment since it communicates value to consumers and conveys a message.\u00a0<\/span><\/p>\n<p>Check out our <a href=\"https:\/\/www.vexels.com\/blog\/the-ultimate-guide-to-design-templates\/\">Ultimate Guide to Design Templates<\/a> to get started on designing your new brand and packaging!<\/p>\n<h2><span style=\"font-weight: 400;\">The Meaning Behind Every Color<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before exploring the possible <\/span><b>color schemes for branding<\/b><span style=\"font-weight: 400;\">, as well as your packaging options, read this quick guide on the meanings behind each color:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">White<\/span><\/i><span style=\"font-weight: 400;\">. Though it looks great, it\u2019s not recommended that you create a white logo but it is recommended that you have white\/black versions of any color you choose.<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Black<\/span><\/i><span style=\"font-weight: 400;\">. Dramatic and sophisticated. Black is perfect for serious and luxurious brands.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Gray<\/span><\/i><span style=\"font-weight: 400;\">. Sleek and timeless, this is a great choice for tech and contemporary brands that start trends.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Red.<\/span><\/i><span style=\"font-weight: 400;\"> This is the most expressive color that embodies passion or romance, but also anger and danger. It works great for restaurants, food logos, and vintage-looking brands.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Orange.<\/span><\/i><span style=\"font-weight: 400;\"> As energetic and youthful as it is, orange should be used by active brands for young people.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Yellow<\/span><\/i><span style=\"font-weight: 400;\">. The brightness of yellow portrays optimism. It\u2019s a perfect go-to color for those brands who are innovative and avant-garde.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Green.<\/span><\/i><span style=\"font-weight: 400;\"> Nature is, of course, the first thing we associate green with. It\u2019s a rejuvenating color that delivers a message of credibility and honesty.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Blue. <\/span><\/i><span style=\"font-weight: 400;\">This is a safe one. Blue hues reflect security, so they\u2019re perfect for sending a trustworthy message. Right now, I can think of at least four bank logos that are blue.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Purple. <\/span><\/i><span style=\"font-weight: 400;\">The most regal of colors. Purple is ideal for elegant, mysterious, and enchanting brands.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Pink.<\/span><\/i><span style=\"font-weight: 400;\"> There\u2019s nothing boring about pink. This is, in fact, the most festive color that automatically brings a fun message.\u00a0<\/span><\/li>\n<\/ul>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-9639\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/12\/4-envato-e1576601911290.jpg\" alt=\"\" width=\"691\" height=\"559\" srcset=\"\/blog\/wp-content\/uploads\/2019\/12\/4-envato-e1576601911290.jpg 691w, \/blog\/wp-content\/uploads\/2019\/12\/4-envato-e1576601911290-300x243.jpg 300w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">How to Choose the Right Materials<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, the first step to get an attractive <\/span><b>packaging design <\/b><span style=\"font-weight: 400;\">is to choose materials that fit your product. Here are some of the pros and cons of each one:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cardboard. This is one of the top materials for packaging because of its durability and protecting qualities. It\u2019s also a great choice for the environment because it can be recycled easily.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paper bag. A great choice to display something that doesn\u2019t need that much protection from external moisture.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plastic bag. Though I encourage all brands to avoid plastic, sometimes it\u2019s absolutely necessary when you don\u2019t want the product to be compromised by weather, dirt and environmental factors, mostly when it comes to edible products.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Glass. This is a great choice for its recycling qualities. It\u2019s also the healthiest option to keep liquids and jelly because it doesn\u2019t need any harmful chemicals during its manufacturing process.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Aluminum. It offers a great barrier to protect liquids from light, oxygen, and microorganisms. It also allows you to store products without the need for refrigeration, so they last longer and can be carried long distances.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Save money and time by using a <\/span><b>packaging mockup <\/b><span style=\"font-weight: 400;\">to see how your product would look. You can choose from a wide variety of mockups, so you won\u2019t be limited. Once you choose the right material, benefit from online tools like a <a href=\"https:\/\/www.vexels.com\/mockup-generator\/\">Mockup Generator<\/a> to create <\/span><span style=\"font-weight: 400;\">mockups<\/span><span style=\"font-weight: 400;\"> without spending on photoshoots and editing.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9636\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/12\/2-envato.jpg\" alt=\"\" width=\"622\" height=\"422\" srcset=\"\/blog\/wp-content\/uploads\/2019\/12\/2-envato.jpg 622w, \/blog\/wp-content\/uploads\/2019\/12\/2-envato-300x204.jpg 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Work on Your Branding Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Besides getting great packaging to display your product, you should start working on your branding strategy and setting goals for when you\u2019re ready to sell.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create a Logo<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First, create a <a href=\"https:\/\/www.vexels.com\/free-vectors\/logo\/\" target=\"_blank\" rel=\"noopener noreferrer\">beautiful logo<\/a>. You don\u2019t need to be a skilled designer, by simply using a <\/span><span style=\"font-weight: 400;\">logo generator<\/span><span style=\"font-weight: 400;\"> you can save time and create a professional-looking logo in just a few minutes.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pick the Right Colors\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure you choose the right colors to match your brand\u2019s message since you don\u2019t want to send mixed signals. Also, stick to a simple design; remember that complexity in graphic design is outdated and doesn\u2019t work well for new products or services.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9637\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/12\/3-envato.jpg\" alt=\"\" width=\"628\" height=\"417\" srcset=\"\/blog\/wp-content\/uploads\/2019\/12\/3-envato.jpg 628w, \/blog\/wp-content\/uploads\/2019\/12\/3-envato-300x199.jpg 300w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When choosing a color palette for your logo and packaging, go for complementary colors and create two or three <\/span><b>logo color schemes<\/b><span style=\"font-weight: 400;\"> to choose from later. Each scheme should be based on three colors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Base color. This is the dominant one, it will identify your brand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accent color. The second most used after the base. If you\u2019re struggling in choosing this one, go for the complementary of your base color.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Neutral color. This works as a background color to make your logo stand out.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re into getting brand identity clothing for your team, you can also <a href=\"https:\/\/www.vexels.com\/designer\/\" target=\"_blank\" rel=\"noopener noreferrer\">create t-shirt designs<\/a> for your business and use a <\/span><a href=\"https:\/\/www.vexels.com\/mockup-generator\/\"><span style=\"font-weight: 400;\">t-shirt mockup <\/span><\/a><span style=\"font-weight: 400;\">generator to see how your logo would look on clothing.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Famous Brands with Famous Packaging<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Choosing a color scheme is just one piece of the puzzle. You should also think about creating something that\u2019s really unique for your brand and that makes it stand out among thousands of brands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it. Why do people perfectly remember how Tiffany boxes look? The company has recognized the power of its signature color, Blue 1837 in the Pantone Matching System. Why is a single color so relevant for a brand? This is all thanks to years of well-done branding and an exquisitely curated brand persona.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example can be McDonald\u2019s famous branding. Try not to think about how McDonald\u2019s smells when looking at its golden arches printed over a red cardboard container. This effect is proof that color conditions the way we think, and encourages the urge to buy or, in this case, to eat some deep-fried fast food.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Color Palette for Print and Digital<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Colors don\u2019t look the same when printed on different materials. Make sure you test them out enough to get great hues that can be adapted to digital media and print material.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose an adequate palette in RGB colors for digital media. Test it on different screens as well as mobile devices to make sure it looks right.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose a palette in CMYK for printed material. The conversion from RGB to CMYK can be done in most editing software, just make sure it looks well after printing.\u00a0<\/span><\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9641\" src=\"https:\/\/www.vexels.com\/blog\/wp-content\/uploads\/2019\/12\/packaging-color.jpg\" alt=\"\" width=\"700\" height=\"350\" srcset=\"\/blog\/wp-content\/uploads\/2019\/12\/packaging-color.jpg 700w, \/blog\/wp-content\/uploads\/2019\/12\/packaging-color-300x150.jpg 300w, \/blog\/wp-content\/uploads\/2019\/12\/packaging-color-670x335.jpg 670w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">The Reactions of the Brain While Shopping<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As stated above, every design \u2013especially because of its color\u2013 has a different impact on the human brain. But what does our brain think when we look at these colors? Each one stimulates its own visceral connotations; the ones that get the most attention are black, yellow, and red.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Red raises the human pulse when we see it, that\u2019s why it\u2019s known to attract attention and trigger appetite. Yellow stimulates mental processes, while green makes the human brain increase productivity, and blue creates a sense of trust. This makes it the favorite color of most people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you think about another way color has influenced how people interact with your brand?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, this guide will be useful to make the best choices for your product packaging design, so you can boost your sales. Share your design tips, or what colors have worked best for your industry.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While walking through a store, customers only get to see your product packaging design. That\u2019s it. According to recent research, shoppers make their purchasing decision&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[836,820,827,828,844],"tags":[],"class_list":{"0":"post-9634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"category-business","9":"category-graphic-design","10":"category-logo-design","11":"category-packaging"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Color Matters in Product Packaging Design - Vexels Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vexels.com\/blog\/why-color-matters-in-product-packaging-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Color Matters in Product Packaging Design - Vexels Blog\" \/>\n<meta property=\"og:description\" content=\"While walking through a store, customers only get to see your product packaging design. 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