{"id":6313,"date":"2018-11-16T17:54:49","date_gmt":"2018-11-16T17:54:49","guid":{"rendered":"https:\/\/www.vexels.com\/blog\/?p=6313"},"modified":"2018-11-16T17:54:49","modified_gmt":"2018-11-16T17:54:49","slug":"3-quick-and-easy-tips-for-late-black-friday-sales","status":"publish","type":"post","link":"\/blog\/3-quick-and-easy-tips-for-late-black-friday-sales\/","title":{"rendered":"3 Quick and Easy Tips for Late Black Friday Sales"},"content":{"rendered":"

It\u2019s never too late to improve your Black Friday impact on your business, even if you\u2019re a week away!<\/span><\/p>\n

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Q4 is well-underway, with the big dates Black Friday, Cyber Monday and Christmas fast-approaching. Given that in most business the holiday season planning has been done months in anticipation, there are those who either got tangled up and couldn\u2019t catch up in time or others who have just gotten into online selling, whether it\u2019s dropshipping or print-on-demand, and never got to fabricate enough material to get in time to Black Friday.<\/span><\/p>\n

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To them, we say: there is still time!<\/span><\/p>\n

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[Check <\/span><\/i>Black Friday<\/span><\/i><\/a> in Vexels here]<\/span><\/i><\/p>\n

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Traditionally, Black Friday has been a retail thing, but not anymore. <\/span>Cyber Monday 2017 was the biggest ecommerce shopping day in the history of the US, with consumers spending over $6.59 billion online in only 24 hours. Shopify alone processed over $1 billion USD in sales during that weekend. Isn\u2019t that crazy? Theoretically you could setup your own store on Shopify in a flash and be ready for Black Friday in a week (but we hope you\u2019ve started out a bit sooner!)<\/span><\/p>\n

So how to make advantage of it? Today we\u2019re sharing 3 quick and easy tips to help you squeeze a bit more marketing effort into your already-running or freshly-started online business and products:<\/span><\/p>\n

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1) Optimize your listings<\/span><\/h2>\n

Double check \u00a0that your products are keyword optimized and easily discoverable. <\/span>If you\u2019re selling Christmas shirts for example, you can definitely include general phrases such as \u201cgreat Black Friday gift,\u201d \u201ccheap Cyber Monday present,\u201d \u201cChristmas gifts on a budget,\u201d \u201cHanukkah gifts for [him\/her],” \u201choliday gifts\u201d and \u201cgifts for kids.\u201d But also drill down to be more specific with terms including \u201cChristmas cooking lover gifts,\u201d \u201choliday winter pajama shirt idea,\u201d and others. Even though these won\u2019t get as much traffic as broader terms, being specific helps the conversion rates as the keywords get more targeted.<\/span><\/p>\n

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Word of advice: Amazon does NOT encourage the use of words like \u201cdeal\u201d or \u201csale\u201d, but you\u2019re completely safe using \u201cBlack Friday\u201d and \u201cCyber Monday.\u201d<\/span><\/p>\n

2) Don’t Advertise (if you’re just starting out)<\/span><\/h2>\n

If for a second you thought about advertising on Black Friday, think thrice: everyone and their mother are advertising and if you\u2019re just starting out with selling online, I’m afraid the Advertising wave is going to pass over you since ad costs are going to be way up in the clouds, with more experienced sellers having a more polished strategy and seeing the most out of their investment. You would still ask: but how can I get sales if I’m not putting my product out there? That brings us to our next awesome tip for Black Friday…<\/span><\/p>\n

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3) Target Locally IRL<\/span><\/h2>\n

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Don\u2019t wait for people to come to you, you go to them! If there\u2019s a party, event, organization, friend or business in need for shirts, get in touch with them personally, offer them your service and sell them personalized swag. It\u2019s also a big opportunity for your brand and products to get some traction, while making sales and happy customers. There are a lot of parties going down this season, go dress a few up!<\/span><\/p>\n

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We kept it short so you can take action right now! If you\u2019re looking for cool <\/span>t-shirt designs<\/span><\/a> you can use as is or edit them into your original creations, you can check out Vexels\u2019 library.<\/span><\/p>\n

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Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s never too late to improve your Black Friday impact on your business, even if you\u2019re a week away!     Q4 is well-underway, with…<\/p>\n","protected":false},"author":1,"featured_media":6318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[609,519,618,619,620,606,484],"class_list":{"0":"post-6313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-business","8":"tag-cv","9":"tag-merch","10":"tag-print-on-demand","11":"tag-small-business","12":"tag-t-shirts","13":"tag-tutorial-2"},"acf":[],"yoast_head":"\n3 Quick and Easy Tips for Late Black Friday Sales - Vexels Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vexels.com\/blog\/3-quick-and-easy-tips-for-late-black-friday-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Quick and Easy Tips for Late Black Friday Sales - Vexels Blog\" \/>\n<meta property=\"og:description\" content=\"It\u2019s never too late to improve your Black Friday impact on your business, even if you\u2019re a week away! 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